America's Next Top Brands: CPGs Winning The Digital Generations

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Gen X and Gen Y are quickly catching up to Baby Boomers among consumer segments wielding the most economic power.

Building on its Global Best Brand Rankings 2021, YouGov conducted custom research to identify the brands most resonant with the emergent digital generations in the US.

Understand which brands are winning over Gen X, Gen Y and Gen Z, and learn what you can do to get in on the action. Download the full report to:

  • Analyze cross-generational research on the most recommended CPG brands in the US today
  • Understand which brands are being recommended by Gen X, Gen Y, and Gen Z, both as a collective and individual cohorts
  • Explore the differences and similarities in media consumption and advertising preferences for each generation