Mini Report
This report ranks the health insurance brands being considered by the most Americans during 2022 open enrollment, with additional targeted analyses of key customer segments including health insurance consideration for 65+ audiences and various income groups.
YouGov has analyzed survey data from hundreds of thousands of respondents between Dec. 1, 2021 and Nov. 30, 2022, comparing against the preceding year to gauge trends.
By connecting brand health data from YouGov BrandIndex and unrivaled audience intelligence data from YouGov Profiles, we consistently and accurately measure changing consumer attitudes towards health insurers.
