Finance Purchase Funnel Rankings 2021

With increasing media fragmentation and consumer choice over how to interact with advertising, it is becoming harder for financial services brands to reach their target consumers. Marketing is becoming more complex, and so is proving ROI.

YouGov’s Finance Purchase Funnel Rankings reveal the financial services brands that are best at converting consumers through the purchase funnel.

The Rankings are based on the Consideration score from YouGov BrandIndex among consumers who are Aware of each brand, over a period of 12 months. This allows us to show which brands are most successful at converting Aware consumers into ones that would consider the brand when next in-market.

Discover which brands made it to the top.