YouGov Whitepaper

Financial Outlook 2023: Navigating the storm

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With 50% of respondents telling us that their disposable income has decreased in the last 12 months, we take a deep-dive to understand how different markets and demographics are dealing with the financial pressures using our Discretionary Spend Index.

YouGov’s latest global report explores:

  • How household living standards vary
  • How consumers are feeling for the future
  • What markets and demographics have felt the squeeze more
  • What financial activities are consumers keeping and which are going
  • How consumers want to be helped by the financial services sector

This report was fuelled by over 19,500 respondents across 18 markets. The study also pulls on data from our flagship audience intelligence and brand tracking products, YouGov Profiles & YouGov BrandIndex.

To conduct your own research with YouGov discover YouGov Surveys - supported and self-service research solutions, for market-leading research data you can trust.