YouGov's Automotive & Mobility Rankings 2022

The automotive and mobility sector has gone through a period of transformation that has accelerated by digitalization resulting in consumers altering both their behaviors and shopping preferences. Understanding public impression of brands is crucially important for developing a winning strategy.

YouGov's Automotive & Mobility Rankings 2022 reveal the automotive and mobility brands with the highest overall brand health score according to consumers globally. Each day consumers are asked about their views on automotive brands across various markets, which allows YouGov to build a picture of how these brands are perceived by the general public through comparing Index scores – which is a measure of overall brand health calculated by taking the average of general impression, quality, value, customer satisfaction, recommendation and corporate reputation scores as report by YouGov BrandIndex.

The Rankings are based on the Index score from YouGov BrandIndex among consumers, over a period of 12 months.

Discover which brands made it to the top.