International Automotive Report 2021
Report
Digital transformation has changed the traditional car manufacturing industry. The mobility subscription, mobility on demand and car shared ownership are new business models that have emerged in recent years. How have consumer behavior and shopping preferences been altered by these changes to the industry?
YouGov’s International Automotive Report 2021 examines the demographics, behaviors, and preferences of this potentially lucrative group, and attitudes towards mobility business models.
The content draws on syndicated survey data from YouGov Profiles and YouGov BrandIndex in tandem with deep dive YouGov Custom Research across 17 global markets.