YouGov Study

Connected Vehicle Services Study

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41% of Europeans expect connected services to be part of the standard delivery of their new vehicle. However, there are significant regional and demographic differences regarding what services consumers want to prioritize and their willingness to pay.

In this study, YouGov examines consumers' expectations towards connected vehicle services across five European countries: France, Germany, Italy, Spain, and the UK. Download to learn:

  • The changing consumer attitudes to connected vehicle services
  • How European's rate the different services in order of importance
  • A closer look at the consumers most willing to pay for connected services
  • The European market differences to pay attention to