Webinar: Connected Brand Research
Exclusive webinar
Exploring the key challenges facing agencies today:
- Claimed data doesn’t always correlate with actual digital behaviour
- Consumer brand perceptions change throughout the purchase funnel
Using a case study featuring RBS, YouGov demonstrates how our connected data allows agencies to address these challenges.
The solution is underpinned by YouGov BrandIndex, our global brand tracking tool, and our new product, YouGov Safe, which allows us to track real cross-device online behavioural data.
The solution will highlights YouGov BrandIndex, our global brand tracking tool, and our new product, YouGov Safe, which allows us to track real cross-device online behavioural data.
Connected Brand Research