Quotable Questions: Turning Views into News
YouGov Virtual Roundtable
A roundtable on mastering survey-driven media pitches
Surveys can be magic for your PR: making news out of nothing. But crafting data- and opinion-driven narratives that will resonate with journalists and captivate their audiences requires a mix of art and science.
Join our expert panel of journalists and PR pros on Thursday, June 22 at 2:00 pm EST / 11:00 am PST for invaluable insights. We'll cover tips on identifying newsworthy angles, structuring surveys for media appeal, and effectively pitching survey findings in a way that generates more coverage.
Register for the June 22 roundtable to learn:
- What reporters look for in survey-driven stories
- How to design Qs that will get your brand in news
- Best practices for survey methodology (sample size, segmentation, question framing, timeliness)
- Actionable ideas for your next pitch
Meet the panelists:
- Noah Pransky, National Political Correspondent @ NBC
- Aimee Grove, Principal @ Smitten Communications
- Allie Tedone, Vice President @ Diffusion PR
- Larry Shannon-Missal, Head of Research @ YouGov America
This discussion will be moderated by Bernadette Maher, VP, Head of Client Engagement Management @ YouGov.