Quotable Questions: Turning Views into News
On-Demand Recording
A roundtable on mastering survey-driven media pitches
Our expert panel of journalists and PR pros convened on Thursday, June 22 at 2:00 pm EST / 11:00 am PST for invaluable insights around identifying newsworthy angles, structuring surveys for media appeal, and effectively pitching survey findings in a way that generates more coverage.
Here's what they discussed:
- What reporters look for in survey-driven stories
- How to design Qs that will get your brand in news
- Best practices for survey methodology (sample size, segmentation, question framing, timeliness)
- Actionable ideas for your next pitch
Meet the panelists:
- Noah Pransky, National Political Correspondent @ NBC
- Aimee Grove, Principal @ Smitten Communications
- Allie Tedone, Vice President @ Diffusion PR
- Larry Shannon-Missal, Head of Research @ YouGov America
This discussion is moderated by Bernadette Maher, VP, Head of Client Engagement Management @ YouGov.