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Most Impactful Super Bowl Ads of 2023

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With 30-second spots costing as much a $7 million, the Super Bowl is a high-stakes, high-profile opportunity for advertisers. This report evaluates the efficacy of ads aired at and around the 2023 Super Bowl.

Download the report to learn:

  • Is America’s biggest event still capturing the zeitgeist?
  • Who generated the most awareness and buzz?
  • Were there advertisers who flew under the radar but scored big in terms of consumer consideration lift anyway?
  • And, ahead of the Upfronts, what learnings should brands take into their 2024 campaign planning?