How does inflation impact holiday shopping in 2022?

While YouGov Profiles research shows that 75% of Americans say they are more careful with their finances than they used to be, it also shows that 74% of Americans agree that they do not need a special occasion to buy gifts. What does this mean for 2022 holiday shopping?

YouGov’s latest consumer framework looks at various audience segments based on their current financial outlook and gifting habits, digging into their demographics, gifting preferences, and media consumption habits.