Training Webinar Series

YouGov BrandIndex continuously measures the public’s perception of hundreds of sectors and thousands of brands around the globe. YouGov’s syndicated brand tracking helps you measure brand health, monitor growth, track advertising campaigns and inform strategy. With over a decade of history, you can see both the historical and instant view of your brand and campaign performance, monitored against your competitors.

What will be covered?

• Data collection + methodology
• Brand metrics explained
• Creating/saving/sharing analyses
• Interpretation of data
• Building custom filters, sectors, and client dashboards.

Next Webinar: March TBA

YouGov Profiles makes it simple to identify and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers' entire world with unrivaled granularity. Our profiling database gives you access to hundreds of thousands of demographic, psychographic, attitudinal and behavioral consumer metrics all connected in one place.

What will be covered?

• Data collection + methodology
• Different visualization areas (Profiles Mode/Variable Summaries/Tables & Graphs/Multi-tables)
• Building Audiences (filters vs variables + complete cases)
• Creating/saving/sharing analyses
• Interpretation of data
  

Next Webinar: March TBA