Why2Buy
Access our quality consumer panel with customized shopper surveys for retailers and manufacturers
In today’s competitive market, understanding the drivers and motivators behind purchase decisions is crucial for effectively reaching and communicating with shoppers. While most consumer market research provides an overview of what shoppers buy, deeper insights into the 'why' behind those purchases often remain elusive. That's not the case with our expertise and loyal consumer panel.
The challenge of decision-making shopper insights
To truly grasp shopper behavior, it’s essential to delve into the decision-making process. Why does a shopper choose one product over another? What factors influence increased or decreased purchases in a specific category? How do different products interact within shopping behaviors? Why2Buy individual surveys are designed to answer these critical questions and much more.
The insights you gain will enhance your understanding of shopper behavior by combining purchase data with usage, attitudes, and needs segmented by target group, empowering you to improve retail performance.
Benefit from our unique approach when you commission Why2Buy tailored survey solutions
Optimize
product development, in-store marketing, and promotional strategies
Leverage
emerging shopper trends and perfect targeting approaches
Identify
and address any product or portfolio strengths and weaknesses