Touchpoint Planner
Focus on the touchpoints in the shopper journey that really pay off
Touchpoint Planner helps you to focus on the right shopper touchpoints to achieve your marketing goals and increase ROI of your marketing investments
How it works
- We consider all potential touchpoints (paid, owned, earned) along the consumer journey
- It is possible to focus on both relevant target groups and occasions
- We use innovative AI-based analytics for implicit analysis of the impact of touchpoints, including synergy effects between touchpoints. We show you the pain points in the consumer journey, and how to improve on them
- We help you to translate these insights into a touchpoint eco-system with clear recommendations for action
Benefits
With Touchpoint Planner you know which touchpoints have the highest reach and impact during the consumer journey and are thus able to achieve a higher ROI on your marketing investments. This advanced methodology covers the entire consumer journey before and after purchase, and distinguishes reach vs. impact.