Self-serve Surveys

Rapid research results within 24 hours

Discover real answers, from real people in your target audience, no matter how niche, with our panel-powered survey building platform. Reach Gen Pop and granular audiences, to understand exactly what they think.

Get started

Nat rep or niche audiences

from YouGov's market-leading panel

Rapid research surveys

with results within 24 hours

Cost customizable

to fit your budget

REACH YOUR AUDIENCE

Define your ideal audience with 2M+ profiling data points

Demographics
Psychographics
Consumer behavior
Media
Brands (including our NEW 'customers of' variable, where you can target customers of your brand... or your competitors'!)

Try it now

MANAGE YOUR COSTS

Maximize your research budget with tailored surveys

Cost Factors:

Sample size & level of audience targeting
Number and type of questions

Pricing:

Starts at £0.80/$1.50 per survey complete.

Payment Options:

Credit/Debit Card
Invoice via Sales Order
Payment links for shared checkout pages

Try our price simulator Run a survey

BUILD YOUR QUESTIONS

Building your own survey has never been easier

Choose up to 30 questions from the below question types:

Single
Multiple choice
Images
Video
Text response
Branching
Grid/Matrix

Logic, language and consistency will be reviewed for free by our team.

Take a look

USE CASE

Unlock your success with YouGov Surveys

Reach and target your audience
Pitch-ready insights
Support your strategy
Ad testing
Informed product development
Measure price elasticity
Crisis management
Brand tracking
Attitudes and usage

*Self-serve cannot be used to ask about political issues, enquire about personal or sensitive issues, or be cited or published in the media. If you do require any of this functionality, speak to the YouGov team.

Explore for free

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications

Read the case study