Self-serve Surveys

Rapid research results within 24 hours

Discover real answers, from real people in your target audience, no matter how niche, with our panel-powered survey building platform. Reach Gen Pop and granular audiences, to understand exactly what they think.

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Nat rep or niche audiences

from YouGov's market-leading panel

Rapid research surveys

with results within 24 hours

Cost customizable

to fit your budget

See for yourself in under 3 minutes.

Survey your target audience and get answers in 24 hours.


Define your ideal audience with 2M+ profiling data points

  • Demographics
  • Psychographics
  • Consumer behavior
  • Media
  • Brands (including our NEW 'customers of' variable, where you can target customers of your brand... or your competitors'!)

Maximize your research budget with tailored surveys

Cost Factors:

  • Sample size & level of audience targeting
  • Number and type of questions


  • Starts at £0.80/$1.50 per survey complete.

Payment Options:

  1. Credit/Debit Card
  2. Invoice via Sales Order
  3. Payment links for shared checkout pages

Building your own survey has never been easier

Choose up to 30 questions from the below question types:

  • Single
  • Multiple choice
  • Images
  • Video
  • Text response
  • Branching
  • Grid/Matrix

Logic, language and consistency will be reviewed for free by our team.

Register to get some free templates.


Unlock your success with YouGov Surveys

  • Reach and target your audience
  • Pitch-ready insights
  • Support your strategy
  • Ad testing
  • Informed product development
  • Measure price elasticity
  • Crisis management
  • Brand tracking
  • Attitudes and usage

*Self-serve cannot be used to ask about political issues, enquire about personal or sensitive issues, or be cited or published in the media. If you do require any of this functionality, speak to the YouGov team.

Major brands trust us, why not join them...

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 


from YouGov's research experts

Give it a go yourself, log in to the platform now.