Retailer Perception Monitor
The FMCG market is rapidly evolving, and while some retailers grow organically, many grow by optimizing their range to meet customer needs. In developed markets, competition for shoppers intensifies as both the market and customer habits shift. Consumer needs are constantly changing in variety, quality, and shopping experience, with many exploring new distribution channels. Understanding how shoppers evaluate their store's performance on these shifting needs is key to building loyalty.
What is the link between loyalty and retailer performance?
Our unique Retailer Evaluation Study answers this by assessing top market retailers in terms of various retailer perception scores and meta-factors. We analyze key levers and how they impact customer loyalty. From the results, we identify which factors are viewed critically in competitive comparisons and highlight areas where retailers need to improve to succeed.
Retailers use the study to gauge their success and measure the impact of their efforts, while manufacturers and distributors leverage it to understand retailer strengths, weaknesses, and customer expectations — helping both refine assortment and pricing strategies.