Retailer Perception Monitor

Define the position of retailers in the market to assess potential threats and outpace competitors
Talk to an expert

The FMCG market is rapidly evolving, and while some retailers grow organically, many grow by optimizing their range to meet customer needs. In developed markets, competition for shoppers intensifies as both the market and customer habits shift. Consumer needs are constantly changing in variety, quality, and shopping experience, with many exploring new distribution channels. Understanding how shoppers evaluate their store's performance on these shifting needs is key to building loyalty.

What is the link between loyalty and retailer performance?

Our unique Retailer Evaluation Study answers this by assessing top market retailers in terms of various retailer perception scores and meta-factors. We analyze key levers and how they impact customer loyalty. From the results, we identify which factors are viewed critically in competitive comparisons and highlight areas where retailers need to improve to succeed.

Retailers use the study to gauge their success and measure the impact of their efforts, while manufacturers and distributors leverage it to understand retailer strengths, weaknesses, and customer expectations — helping both refine assortment and pricing strategies.

Discover how consumer behavior has changed and what that means for your business