A unique way of conducting research with leading members of the public

Catalysts are the active change makers and opinion formers drawn from civil society, business, politics, the media, third sector and beyond. They are defined by their recent activities and achievements in entrepreneurialism, leadership, responsibility and activism.

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Hard-to-reach audiences

Catalysts make up around 10% of the general public in most countries and have been identified from YouGov’s existing research panels. YouGov conducts surveys of 500 Catalysts each time, with every sample being representative of the total panel.

We have panels of Catalysts in: US, UK, France, Germany, China, Middle East, Australia, India and other countries on demand.


Standard question





On demand

2.5 weeks from fieldwork start

ExcelTM tables and PowerPointTM charts provided