B2B Omnibus
Unlock rapid insights with our B2B research solutions. Elevate your business decisions with fast-turnaround results for reliable data, enhanced credibility, and business growth.
Large variety of sample sizes and business audiences
Our B2B Omnibus offers a wide range of representative sample sizes, ranging from 500 to 2,000, to fit your research needs.
Target the exact audience you require, from micro-businesses through to large enterprises, or hone in on specialist B2B audiences such as HR, IT, Finance, and Marketing decision-makers, as well as employees.
Cost-effective and with loyalty pricing
Our omnibus survey is a cost-effective solution for clients seeking a flexible and responsive survey of business professionals.
Get rewarded for your loyalty with a sliding discount program*, offering up to 15% off for running multiple surveys of 10+ questions within a year.
*The loyalty scheme covers all B2B products except Employee Omnibus.
Why YouGov Surveys: Serviced?
Tailored samples
Target your sample or choose from one of our decision makers Omnibus solutions below.
GB or global
Key markets from the Americas, Asia and Europe available.
Live results
Now access live data during fieldwork.
Business Omnibus rates
Full-service support, including survey design and full results analysis. Reach your target group and find the answers you need.
Service | Respondents | Entry fee | Standard question | Results |
|---|---|---|---|---|
Micro Business Omnibus (<10 employees), Small Business Omnibus (<50 employees), SME Omnibus (<250 employees), B2B Omnibus (All business sizes) | 500 | £400 | £900 | 4-5 working days |
1,000 | £450 | £1,100 | 6-7 working days | |
2,000 | £500 | £1,300 | 8-10 working days | |
HR, IT, Marketing or Financial Decision Makers | 500 | £400 | £900 | 4-5 working days |
1,000 | £450 | £1,100 | 8-10 working days | |
Features | 500 sample | 1,000 sample | 2,000 sample | |
Entry Fee | £400 | £450 | £500 | |
Price per question | £900 | £1,100 | £500 | |
Data tables with 8 standard crossbreaks | ✔️ | ✔️ | ✔️ | |
Crunch link | ✔️ | ✔️ | ✔️ | |
Interactive dashboard | ✔️ | ✔️ | ✔️ | |
Additional crossbreaks (all 13 for £500) | ✔️ | ➖ | ➖ | |
Up to 6 additional crossbreaks for free | ✖️ | ✔️ | ➖ | |
13 free additional crossbreaks | ✖️ | ✖️ | ✔️ | |
Topline summary | ✖️ | ✖️ | ✔️ | |
Syndicated data (10 questions) | ✔️ | ✔️ | ✔️ | |
Loyalty Scheme example pricing | ||||
Discount applied | 500 samples | 1,000 sample | 2,000 sample | |
1st survey 0% | £9,400 | £11,450 | £13,500 | |
2nd survey 5% | £8,930 | £10,878 | £12,825 | |
3rd survey 7.5% | £8,695 | £10,591 | £12,488 | |
4th survey 10% | £8,460 | £10,305 | £12,150 | |
5th+ survey 15% | £7,990 | £9,732.50 | £11,475 | |
**Minimum questions remains 4 for the first survey, and 10 for subsequent surveys to unlock the scaling discount. For the purposes of this illustration we’ve produced an example with 10 questions for the 1st survey to highlight the pricing difference. | ||||
Service | Respondents | Entry fee | Standard question | Results |
Employees Omnibus | 1,000 | £240 | £420 | 4-5 working days |
2,000 | £240 | £600 | 5-7 working days |
