Views of University Students vs Parents

Have you ever wondered how university students’ views differ to those of parents? YouGov has recently developed a Profile Peek to take a closer look at how backgrounds, attitudes and top issues differ between university students and parents of children aged 16-17.

Download the Profile Peek and discover the results, including the universities they have the most positive impression of, the social networks they use and even the advertising channels they engage with most.

Download the full Profile Peek now.

About Profile Peeks

Drawing on data from across YouGov’s vast connected ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.