Who subscribes to Disney+ Hotstar, Amazon Prime Video, Netflix, MX Player, ZEE5 and Voot?
21% of urban Indians watch TV via video-on-demand streaming services several times a day.
Let's take a closer look at the SVOD market in India. Who subscribes to Disney+ Hotstar, Amazon Prime Video, Netflix, MX Player, ZEE5 and Voot? What do these subscribers have in common, and what sets them apart?
Marketers and researchers can get unique insights into the SVOD market using YouGov Profiles, a proprietary audience profiling platform.
Download the Profile Peek now to learn about each streaming service:
- Key demographics
- Preferred movie genres
- What are they in-market for?
- Attitude towards advertising
- Media consumption habits
About YouGov Profile Peek
Drawing on data from across YouGov’s vast connected ecosystem, compiled in YouGov Profiles, Profile Peeks are reports that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights, they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.