![Automotive Sector Cover Photo featuring a woman being handed key for her new car](https://ygo-assets-websites-general.yougov.net/original_images/automotive_1.jpg)
New or Used Car Buyers
Profile Peek
20% of Americans are looking to buy a new or used car in the next year.
Download YouGov's latest automotive Profile Peek and discover:
- The websites they use to research cars
- Their engine type consideration
- Their most frequented social networks
- Strategic advertising channels to reach them
Download the full Profile Peek now
About Profile Peeks
Drawing on data from across YouGov’s vast connected ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioral and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.