Man with sunglasses driving a convertible car on a sunny day
US Profile Peek

Getting to know the luxury car owner

42% of luxury car owners in the US are 55+ years old, and 38% live in the suburbs. Learn more about who they are, what they want, and where the consume media. Then, learn what they have in common with and what differentiates them from luxury buyers in other categories.

Download YouGov's US Profile Peek and discover:

  • Key demographics for the luxury car owner and the luxury product buyer
  • What luxury car owners are looking for in a new car
  • Media habits and the advertising channels they enjoy the most
  • Under the hood of prospective car buyers considering Mercedes-Benz

Download the full Profile Peek now

About Profile Peeks

Drawing on data from across YouGov’s vast connected ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioral and attitudinal insights, they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.