Global Fan Profiles

Sport and esports fan data at your fingertips.

Discover everything you need to know about fan bases around the world. Get an instant view of the size, make-up, attitudes and behaviours of fan bases in 50+ markets. 

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Understand your fans in depth

Discover precisely how big a fan base is, who the fans are and how they consume content. 

Access market-specific fan data with the latest data from more than 300,000 interviews, across:

  • 200 leagues
  • 50 events
  • 45+ game titles
  • 500 athletes 
  • 2,000 teams
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Data-led decisions

  • Inform strategic plans and decisions: assess international market differences in fan base size and make-up.
  • Track esports properties: compare individual game titles, leagues, events, tournaments, and team fan bases.
  • Evaluate sponsorship opportunities: create compelling propositions, using real data on your fans and how they align with brands you’re pitching to.
  • Prove the growth and composition of your fan base to support broadcast negotiations.

Get the winning edge, no matter what market

All sports

No matter the sport, event, or market, we have the full picture on your fans to help you effectively reach them

Esports coverage

A steady flow of data at the game, league, event, and team level, delivering unmatched fan group analysis

Athlete marketing

Perception tracking on 500 of the world’s top athletes tells you the audiences they do and don't appeal to

Solutions & Products

Explore our connected living data solutions