Automotive living consumer intelligence - in fifth gear
Learn how YouGov can help your organisation understand its key audiences - from potential EV purchasers to the media your ads can best reach them at.
Understand your customers and competitors, tracking global consumer trends and sentiment towards automotive and mobility.
Based on surveys of more than 29,000 Americans, YouGov’s new US automotive rankings report identifies America’s favorite and most improved car brands, before diving into demographic splits and trending brands among Americans planning to buy a vehicle in the next 12 months.
Learn how YouGov can help your organisation understand its key audiences - from potential EV purchasers to the media your ads can best reach them at.
YouGov has over 15 years of living consumer intelligence on the automotive sector. Take your business strategy to the next level by exploring the latest industry insights below.
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Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
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Can be quoted in the media as a YouGov survey
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“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications