Activate
Inform your campaigns with high-quality research and reach your ideal audience across numerous media channels.
Remove the doubt from digital advertising.
Make sure your ads are delivered to the audiences you planned for, targeting the exact audiences you’ve defined with YouGov’s industry-leading panel data - at scale and without losing granularity.
Reach your audiences
Build the bridge between your media planning and execution – any audience built with YouGov data can be turned into an addressable audience for ad targeting.
Make your data more actionable and make it work harder for you. Create any audience you can think of using YouGov’s syndicated data or your own custom research.
NEW FMCG shopping basket data for activation - now you can precisely reach audience segments defined by purchase behavior.
Take your attitudinal and behavioural segmentation into the real world and create bespoke campaigns that will resonate with your ideal audience.
Better first party data for better decision making
Improve and enrich your own first party data asset by collecting data from your audience with our innovative ad technology.
Import YouGov data to your environment using a deterministic match to open-up a wide range of use cases, including further insight to audience targeting and the next best action for your consumers.
Build out your first party data asset with new consumers that want your products.
Solutions & Products
Explore our connected data solutions
Success stories
Why YouGov?
Discover the top brands who are advertising intelligently
“The affluential segmentation that we were able to build out using YouGov’s solution gave us a unique way to reach those in the best position to donate... It is now an integral part of our always-on outreach programme across display & continues to deliver extremely an strong ROAS for our client.”
Michael Loizou, Business Director, OMD