Purchase Funnel Diagnostics
Unlock the customer buying journey to understand key market entry points, brand differentiation and share of mind. Purchase Funnel Diagnostics forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach.
![](https://ygo-assets-websites-general.yougov.net/original_images/Website_Product-Visuals_1800x1800px-CJD-Purchase_Funnel_Diagnostics-Compl.webp)
Complete funnel visibility
Our approach to measuring the customer journey, with an unparalleled historical depth of data, will help you understand the purchase funnel for your sector and brand.
- Learn where the purchase funnel starts for your consumers.
- Discover the relationship between brand and category behaviours.
- Communicate at key points in the purchase funnel to increase sales.
Quality data
Sampling efficiency
Access a representative sample of customers, delivering engaged respondents.
Dynamic samples
Choose from brand specific or sector specific sampling.
Any frequency, any time
Commissioned on an ad-hoc basis or set to repeat for regular tracking.
Tracking methodology
Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.
Customizable
Add your own open or closed questions to the survey.
Data analysis
Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.