Category Purchase Tree
When purchasing Fast-Moving Consumer Goods (FMCG), shoppers face an overwhelming array of products. Understanding the evolving shopping decision process is crucial, as market factors and consumer preferences shift over time. Recognizing the hierarchy of purchase criteria within a category is essential for manufacturers and retailers to develop effective strategies for product portfolios and shelf layouts. Analyzing the latest shopping patterns is vital for meeting shopper needs and uncovering new business opportunities.
Level up your FMCG category and catch attention
Category Purchase Tree is your go-to tool for optimizing your assortment and shelf space. It answers essential questions about how shoppers decide in your category and which purchase criteria matter most. Uncover which products or brands are often bought together, informing strategic decisions about shelf organization and product placement.
By identifying segments that drive value and attract key shoppers, you can organize shelves for maximum shopper engagement. Plus, assess if your product portfolio is strong across all segments and highlight gaps and growth opportunities.