Always-on tracking across 16 key brand health metrics in our industry-leading platform.
Next-level, deep insights to optimize your brand growth.
“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
Daily brand performance
Helping you analyze and benchmark your success against your goals, competitors, and entire market with daily brand tracking.
Your brand through time
15+ years of historical data, updating daily: spot trends, successes and opportunities.
Your strategy
Benchmark performance against your top competitors, and instantly act on any changes in your brand's perception.
Media & communication metrics:
Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of Mouth Exposure
Purchase funnel metrics:
Purchase Intent • Consideration • Current Customer • Former Customer
Brand perception metrics:
General Impression • Customer Satisfaction • Quality • Value • Corporate Reputation • Recommendation • Index (overall brand health)
YouGov BrandIndex offers 15+ years of historical brand data, and is part of our ever-growing source of constantly evolving, connected intelligence. We call it living data.
Track your brand health with YouGov BrandIndex, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.
Daily data in an always-on brand tracking platform, so you can spot changes as they unfold
Measure brand performance over time, with over a decade of historical data
Benchmark your competitive edge by tracking your competitors - across metrics, sectors, and markets
Take a note from the businesses who know their brand.
“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
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