The most memorable advertisers of 2024 (so far)
May 1st, 2024, YouGov

The most memorable advertisers of 2024 (so far)

Which brands had the most memorable advertising of 2024 so far?

YouGov’s Q1 advertiser impact report highlights the ten brands that have registered the highest increases to their ad awareness scores each month.

In total, the report highlights more than 400 successful advertisers across 13 markets:

  • APAC: Australia, India, Indonesia, Singapore
  • Americas: Brazil, México, United States of America
  • Europe: France, Germany, Spain, UK
  • MENA: Saudi Arabia, United Arab Emirates​

As a Q1 recap, this report covers the top brands in January, February and March 2024.​

The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.