Build your own survey
with YouGov Surveys: Self-serve
Get rapid research results within 24 hours.
Create an account
Define your audience
Reach nat rep or niche audiences from 2 million+ profiling data points
Build your questions
Ask up to 30 questions choosing from various question types
Launch your survey!
Get results in 24 hours, accessible in our easy-to-use powerful analysis tool
See for yourself in under 3 minutes.
Survey your target audience and get answers in 24 hours.
Nat rep or niche audiences
from YouGov's market-leading panelRapid research surveys
with results within 24 hoursCost customizable
to fit your budget
Reach your audience
Define your ideal audience with 2M+ profiling data points
- Demographics
- Psychographics
- Consumer behavior
- Media
- Brands (including our NEW 'customers of' variable, where you can target customers of your brand... or your competitors'!)
Manage your costs
Maximize your research budget, with surveys tailored to your needs
Keep an eye on your costs as you build your survey.
Cost will depend on sample size, number of questions and question type.
Why not check out our handy pricing simulator to get an idea of how much your survey will cost?
Build your questions
Building your own survey has never been easier
Choose up to 30 questions from the below question types:
- Single
- Multiple choice
- Images
- Video
- Text response
- Branching
Logic, language and consistency will be reviewed for free by our team.
Register to get some free templates.
Use case
Unlock your success with YouGov Surveys
- Reach and target your audience
- Pitch-ready insights
- Support your strategy
- Ad testing
- Informed product development
- Measure price elasticity
- Crisis management
- Brand tracking
- Attitudes and usage
Major brands trust us, why not join them...
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
FAQ
Why is the YouGov panel the best in the industry?
Our mission is to offer unparalleled insight into what the world thinks.
At the core of our platform is an ever-growing source of connected consumer data that has developed daily over 20 years. All our products and services draw upon this detailed understanding of our 27 million+ registered panel members to deliver accurate, actionable consumer insights.
Our registered panel members are constantly and extensively verified. Pew research centre recognizes that YouGov “consistently outperforms competitors on accuracy”.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.
How much does it cost to run a survey?
Prices start from £0.80p/$1.50 per survey complete and vary according to the number of questions, level of audience targeting, video length (if used), and target sample size. Price and sample size are shown as you build your survey, so you can always see exactly how many audience members you'll reach and control budgets.
How can I pay for my survey?
You can publish a Self-serve survey using any of the following 3 payment methods:
1. Credit / Debit Card
2. Invoice (via a Sales Order form)
3. Payment links (where you will be able to share the checkout page with others, so they can complete the payment themselves)
Can I publish the results of my survey?
As per our Terms of Use, you are not able to publish the results of your survey, to cite YouGov or YouGov Surveys: Self-serve or YouGov Surveys as a source of the results. To speak to YouGov about these permissions please get in touch.
How long does it take for a survey to be reviewed?
Survey review can take up to 2 hours (during Monday-Friday business hours) depending on the survey length.
Client support is currently available 5 days a week. If you’d like to run a survey at the weekend, please reach out to us in advance and we will help review your survey.