Our panel, your audience

Register to claim your free credits*

Rapid research surveys

with results within 24 hours

Nat Rep or niche audiences

from YouGov's market-leading panel

Customizable surveys

tailored to your budget requirements

Receive £250 credit directly to your YouGov account within 24 hours of registering when based within the UK – log back in to your YouGov account after 24 hours to use it. Run a 5-question survey to 200 people, reaching Nat Rep, or create a targeted survey using our audience filters. Credits must be utilised by October 20, 2024.

Please note, YouGov Surveys: Self-serve cannot be used to ask about political issues, enquire about personal or sensitive issues, or be cited or published in the media. If you do require any of these functionalities, speak to the YouGov team.

Sign up to claim your free credits


Define your ideal target audience by easily selecting from over 2 million profiling datapoints

  • Demographics
  • Psychographics
  • Consumer behavior
  • Media
  • Brands (including our NEW 'customers of' variable, where you can target customers of your brand...or your competitors'!)
girl with purple hair and survey details in the background

Building your own survey has never been easier

Choose up to 30 questions types from the below:

  • Single
  • Multiple choice
  • Images
  • Video
  • Text response
  • Branching

Logic, language and consistency will be reviewed for free by our team.


Maximize your research budget, with surveys tailored to your needs

  • Keep an eye on your costs as you build your survey.
  • Costs will depend on sample size, number of and type of questions.
  • Why not check out our handy pricing calculator to get an idea of how much your survey will cost?

Find out more...

Watch the demo video

Watch our handy demo video to see just how easy it is to build your own survey!

Why is the YouGov panel the best in the industry?

Our mission is to offer unparalleled insight into what the world thinks.

At the core of our platform is an ever-growing source of connected consumer data that has developed daily over 20 years. We call it living data. All our products and services draw upon this detailed understanding of our 27 million+ registered panel members to deliver accurate, actionable  consumer insights.

Our registered panel members are constantly and extensively verified. Pew research centre recognizes that YouGov “consistently outperforms competitors on accuracy”.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

How much does it cost to run a survey?

Prices start from £0.80p/$1.50 per survey complete and vary according to the number of questions, level of audience targeting, video length (if used), and target sample size. Price and sample size are shown as you build your survey, so you can always see exactly how many audience members you'll reach and control budgets. Get an estimate now >

Can I publish the results of my survey?

As per our Terms of Use, you are not able to publish the results of your survey, to cite YouGov or YouGov Surveys: Self-serve or YouGov Surveys as a source of the results. To speak to YouGov about these permissions please get in touch.

How long does it take for a survey to be reviewed?

Survey review can take up to 2 hours (during Monday-Friday business hours) depending on the survey length.

Client support is currently available 5 days a week. If you’d like to run a survey at the weekend, please reach out to us in advance and we will help review your survey.

Success stories

Major brands trust us, why not join them...

Take a note from businesses who are survey savvy. Go on... you’re in good company.

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications