Understand every single step of the shopper journey
From what they buy and where, to why and how purchases are made. YouGov and CPS GfK build on and complement each other’s strengths:
YouGov: Market leader in consumer opinions, motivations, wants, and media habits. History of innovation & deep understanding of 26 million+ registered panel members
CPS GfK: Deep insights into shopper behavior.
Over 60 years of knowledge & experience, with leading experts.