YouGov BrandIndex

Market-leading brand tracking

Powerful, daily brand tracking. Track brand health across 27,000+ brands and all major industries to monitor growth and benchmark against competitors. Accurately measure your success with our always-on tracking across 16 key brand health metrics.

Explore living data

👉 Chart brand trajectories right up to the present day with 15+ years of historical brand data and our ever-growing source of constantly evolving living data.

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Brand and competitor tracking

Media & communication metrics:

Advertising awareness • Aided brand awareness • Attention • Buzz • Word of mouth exposure

Purchase funnel metrics:

Purchase intent • Consideration • Current customer • Former customer

Brand perception metrics:

General impression • Customer satisfaction • Quality • Value • Corporate reputation • Recommendation • Index (overall brand health)

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Fresh insights

Daily data in an always-on platform, so you can spot changes as they unfold

Know it all

Measure brand performance over time, with over a decade of historical data

Outsmart your industry

Benchmark your competitive edge by tracking your competitors - across metrics, sectors, and markets