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Behavior Change

Discover the future of FMCG shopper behavior in Europe.

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Unlock the secrets of FMCG shopper behavior

Understanding shopper behavior shifts is essential for success in FMCG & Retail. Our bi-annual Behavior Change Report uncovers the forces shaping consumer choices in Europe — revealing which decisions stand strong and which are starting to sway. With our continuous 360-degree data, we go beyond what shoppers buy to explore why they buy it. By tracking consumer behavior over time, across locations, and during key moments, we help you anticipate future trends and adapt to evolving needs. Stay ahead with insights that empower your brand to make the right moves in a changing market.

REPORT

Behavior Change: Home is where the heart is

Despite ongoing inflation and the cost-of-living crisis affecting 1 in 3 European households, FMCG value growth has surged. Our Spring 2024 Behavior Change Report, based on the 7th edition of our study across 21 countries and 15,000+ survey participants, explores household fundamentals, social context, shifting shopping strategies, in-home occasions, and channel choices to uncover the key factors driving this growth.

Looking to improve your shopper strategies?