September 10th, 2013, Karima Berkani
YouGov to speak at upcoming Hospitality Sales & Marketing Association International (HSMAI) event in Dubai – 17th September 2013
Dubai, UAE: Ali Draycott, YouGov MENA’s Commercial Director, will speak at the upcoming HSMAI event on September 17th. Her speech, entitled “The Global Economy and Outlook for travel in the UAE and Gulf Region,” will be delivered as part of the event’s featured panel. The event is the first in a series of events being held by HSMAI over the coming months; click here for full event schedule.
Drawing on insights from open foresight program, the Future Agenda, and from YouGov’s own travel data, Ali will form part of a panel sharing their views on the global economic outlook for hospitality and factors driving change in the industry. Drawing on findings from YouGov’s extensive experience in delivering solutions to travel and leisure clients, Ali will showcase how customer-focused innovation and research can help managers in hospitality take advantage of emerging trends and drive growth for their brands.
About HSMAI: HSMAI is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. To attend the event or any other in the series, please email hsmaiuae@hothoteliers.com or call 044539676