Trust or trepidation: How Australians feels about generative AI in media

Generative AI is reshaping marketing and media landscapes, but how do Australians really feel about it? Discover the latest insights, including why 87% of Australians believe it's important to disclose AI usage and why 6 in 10 Australians do not believe there are enough regulations for AI-generated content and news.

In YouGov's latest report, we delve into Australian consumers’ real sentiments towards AI-generated content. From concerns about misinformation to the potential for increased efficiency, this report provides a comprehensive look at perceptions of AI in brand marketing, content and media.

Download the full report to understand:

• What are Australians’ top concerns about generative AI?
• Why 87% of Australians believe it's important to disclose AI usage.
• Do Australians trust AI-generated news?
• How do Australian attitudes to AI vary across the generations, from Baby Boomers to Gen Z? Which generation is least trusting?
• How do Australian views compare with global audiences? Discover which countries trust AI the most and least.