UK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and Gillette

February's UK Advertisers of the Month are Cadbury Creme Egg, webuyanycar.com, and Gillette, each exhibiting significant increases in Ad Awareness as tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.

Cadbury Creme Egg leads with a notable rise in Ad Awareness, rising from 5.4% on 26 January to 14.5% on 24 February, an increase of 9.1 percentage points. This surge could be attributed to the brand’s the ultimate ‘gooey’ love album for Valentine’s Day.

Webuyanycar.com follows with an increase of 5.7 percentage points, rising from 20.2% on 27 January to 25.9% on 24 February. The brand's Ad Awareness growth may be linked to its new advertising campaign 'The Simple Side of Selling’.

Gillette rounds out the top three with a gain of 5.4 percentage points, increasing from 14.5% on 7 February to 19.9% on 24 February. The increase is likely driven by Gillette's campaign - ‘The Best a Man can get’ - and its collaboration with Art of Football to release a limited-edition jersey where all the proceeds will go to Football Beyond Borders.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of British adults aged 18+ between January 26 and February 25, 2025. Learn more about BrandIndex.

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