US investment trends report 2025
YouGov - February 6th, 2025
64% of Americans are likely to invest in 2025. Who are they?Download report
84% of Gen Z investors view cryptocurrency as a risky investment, yet nearly two-thirds (65%) plan to invest in crypto in 2025.
What other investments are Gen Z investors considering, and how does their approach differ from Millennials, Gen X, and Baby Boomers?
YouGov’s new US investment trends report 2025 explores generational differences to investing, uncovers trending products and channels, and highlights the investment brands leading with different generations of investors.
Download the full report to understand:
- How are young investors thinking about risk differently?
- Who is most likely to leverage a financial advisor?
- What investment products are different generations planning to add to their portfolios in 2025?
- Which investment brand has the most satisfied customers?
- What is the biggest reason why people don’t invest?