Capturing the hearts of super streamers in APAC

Capturing the hearts of super streamers in APAC

Carmen Yew - January 13th, 2025

Super streamers, defined in this report as those who dedicate more than 11 hours a week to streaming content, are shaping the entertainment landscape. This report explores the world of these dedicated viewers, providing valuable insights into their media consumption habits, platform preferences, and the factors driving their engagement with online content.

What you'll learn:

  • Profile of Super Streamers: Demographics, interests, and online behavior.
  • Motivations and attitudes: Explore their attitudes towards advertising, streaming services, and their overall lifestyle.
  • Preferred advertising platforms: Discover the most effective channels for reaching this audience.
  • Streaming habits and top genres: Uncover their preferred streaming platforms, top genres, and content consumption habits.
  • Streaming platform Consideration rankings: Identify the key factors that influence their platform choices.

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