[Webinar] Best global brands 2025: Who won and why?

Which brand has the strongest appeal for global consumers? Which made the biggest gains in each market in 2024? And which dominated key brand health metrics like Quality, Satisfaction and Reputation?

Drawing on YouGov’s BrandIndex data, this session will showcase the global brands excelling in areas like Impression, Quality, Value, Satisfaction, Recommendation, and Reputation, along with those that have made the most significant year-on-year improvements. Led by industry experts, this webinar will unveil:

• The top global brands with market-by-market analysis into what drove their success.
• Country-specific insights and unique consumer attitudes across markets.
• Emerging trends in consumer brand perceptions and buying behaviors.
• How to leverage YouGov’s six-attribute Index score to shape a winning 2025 brand strategy.

Don’t miss this opportunity to gain real actionable insights and set your brand up for success in the year ahead.

Meet the speakers

Felix Leiendecker, Head of Products Team, YouGov Germany

Felix Leiendecker has been working in various roles at YouGov for 12 years. He currently leads the Data Products team for the DACH region. In his role, he advises brands on topics such as brand and campaign performance as well as market positioning, based on data from the YouGov BrandIndex.

Imran Ahmed, Head of Account Management, YouGov MENA

Imran Ahmed leads the key account management team at YouGov MENA, specializing in clients utilizing YouGov Data products, particularly YouGov BrandIndex. With nine years of experience working with YouGov Data products, initially with UK clients and now focusing on the MENA region, Imran has a diverse client portfolio. This has included media owners, financial institutions, global and local retailers, destination management companies, leisure and entertainment brands, airlines, and government entities, among others.

Sarah Hutchinson, Key Account Director, Consumer Brands, YouGov UK

Sarah Hutchinson has spent 20 years in varying Account Manager roles, working with some of the leading consumer brands. Prior to becoming the Key Account Director of the Consumer Brands in early 2021, Sarah spent 2 years as part of the YouGov New Business team and was responsible for YouGov’s BrandIndex and Profiles solutions. Sarah spent her previous years at data analytics companies, including GlobalData and Verdict and was a founding member of Research & Analytics company Conlumino (now GlobalData Retail).

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality

For further information, visit yougov.com