Singapore Lunar New Year gifting report 2025

Discover consumer gifting trends in Singapore for Lunar New Year 2025

Get a deep dive into consumer behaviors, buzz rankings, and insights tailored for FMCG, retail, and agency professionals. Download our exclusive SG Lunar New Year Gifting Report 2025 today to:

Understand consumer gifting habits:

• How many people do consumers typically buy gifts for during the holiday season?
• What do consumers typically buy as Lunar New Year gifts?
• What inspires their holiday season gifting decisions?

Uncover spending & promotions trends:

• What percentage of gift buyers plan to spend the same amount or more than last year?
• How often do consumers take advantage of sales and promotions during the gifting season?

Explore demographic insights:

• Who are the key demographics driving Lunar New Year gifting?
• How do age, gender, and parents influence holiday purchases?

Buzz-worthy brands:

• Which brands generated the most buzz during Lunar New Year last year?
• What can your brand learn to stand out this holiday season?