[Webinar US] Best global brands 2025: Who won and why?

Which brand has the strongest appeal for global consumers? Which made the biggest gains in each market in 2024? And which dominated key brand health metrics like Quality, Satisfaction and Reputation?

Drawing on YouGov’s BrandIndex data, this session will showcase the global brands excelling in areas like Impression, Quality, Value, Satisfaction, Recommendation, and Reputation, along with those that have made the most significant year-on-year improvements. Led by industry experts, this webinar will unveil:

• The top global brands with market-by-market analysis into what drove their success.
• Country-specific insights and unique consumer attitudes across markets.
• Emerging trends in consumer brand perceptions and buying behaviors.
• How to leverage YouGov’s six-attribute Index score to shape a winning 2025 brand strategy.

Don’t miss this opportunity to gain real actionable insights and set your brand up for success in the year ahead.

Meet the speakers

Felix Leiendecker, Head of Products Team, YouGov Germany

Felix Leiendecker has been working in various roles at YouGov for 12 years. He currently leads the Data Products team for the DACH region. In his role, he advises brands on topics such as brand and campaign performance as well as market positioning, based on data from the YouGov BrandIndex.

Sarah Hutchinson, Key Account Director, Consumer Brands, YouGov UK

Sarah Hutchinson has spent 20 years in varying Account Manager roles, working with some of the leading consumer brands. Prior to becoming the Key Account Director of the Consumer Brands in early 2021, Sarah spent 2 years as part of the YouGov New Business team and was responsible for YouGov’s BrandIndex and Profiles solutions. Sarah spent her previous years at data analytics companies, including GlobalData and Verdict and was a founding member of Research & Analytics company Conlumino (now GlobalData Retail).

Ryan Gmerek, Vice President, YouGov America

Ryan Gmerek is the Vice President of New Business Sales US for YouGov and leads our sales team tasked with providing both syndicated and custom-build research solutions for our clients. Ryan joined YouGov in 2020 and has specialized in new business engagements with our largest clients across financial services, media, agencies, telco, non-profits and automotive during that time. managers. Prior to YouGov, Ryan led sales for 5 years at a high-growth, early-stage Saas company. Additionally, he’s led research teams at McKinsey & Company, Major League Soccer and Greenwich Associates.

YouGov

YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 27 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.