Brands with the biggest Word-of-Mouth surge in APAC: November 2024
In YouGov's monthly feature, we're showcasing the 10 brands that have achieved notable increases in word-of-mouth (WOM) metrics among Indian consumers.
The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
In today’s digital world, a brand’s influence is measured by how much it’s talked about. People trust personal recommendations over ads, making word of mouth key to building loyalty and staying competitive. In this month’s feature, we have compared the performance of hundreds of brands from 1st to 30th November 2024 to investigate which brands have shown improvement in WOM scores.
Top 10 brands with the biggest surge in Australia (November)
According to the data, PlayStation has claimed the top spot as Australia’s most talked about brand of November 2024. The brand has claimed the top spot with a change in WOM scores of 5.9. Myer, Red Bull, V Energy and Xbox are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Indonesia (November)
Xiaomi has claimed the top spot as Indonesia’s most talked about brand of November 2024. The brand has claimed the top spot with a change in WOM scores of 7.9. Samsung, LG, GoCar and Kacang Garuda are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Singapore (November)
Grab has claimed the top spot as Singapore’s most talked about brand of November 2024. The brand has claimed the top spot with a change in WOM scores of 9.7. Samsung, Apple, KFC and WhatsApp are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Thailand (November)
Ovaltine has claimed the top spot as Thailand’s most talked about brand of November 2024. The brand has claimed the top spot with a change in WOM scores of 10.8. Lotus's, Mini Big C, Lay's and Milo are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Hong Kong (November)
Taobao has claimed the top spot as Hong Kong’s most talked about brand of November 2024. The brand has claimed the top spot with a change in WOM scores of 8.2. Wellcome, Yata, Cafe de Coral and Chanel are the next four brands with positive movement in WOM scores.
Top 10 brands with the biggest surge in Malaysia (November)
Chipsmore has claimed the top spot as Hong Kong’s most talked about brand of November 2024. The brand has claimed the top spot with a change in WOM scores of 9.2. Jacob's, Manchester United F.C., Alicafe and FashionValet are the next four brands with positive movement in WOM scores.
Methodology:
'Brands with the biggest Word-of-Mouth surge' highlights top ten brands that experienced the highest increase in Word-of-Mouth exposure scores in APAC every month. The scores are based on responses to the question: ‘Which of the following brands have you talked about with friends and family in the past two weeks (whether in-person, online, or through social media)?’ The data was collected from surveys of adults aged 18 years and above between 1st and 30th November 2024. Word of Mouth scores were calculated using a four-week moving average, and the change in scores for each brand was determined by comparing the highest and lowest scoring days within that period.