APAC Biggest Brand Movers - November 2024

APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.

Australia: Xbox levels up

Xbox is Australia’s Biggest Brand Mover for November.

The video gaming brand made gains in nine out of 13 BrandIndex metrics.

These include a clean sweep of Media and Communication metrics (Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz). Xbox also registered upticks in four Brand Perceptions metrics – in Value, Corporate Reputation, Recommendation and Quality). Among Purchase Funnel metrics, the brand scored in Purchase Intent.

Microsoft recently “reimagined” Xbox Game Pass Quests in Australia to improve user friendliness and reward accumulation.

Another video gaming brand, PlayStation comes in at the second spot. While it didn’t make a mark in the Purchase Funnel metric category, it scored gains in seven out of 13 Brand Index metrics. Of these, three were in the Media and Communication metrics bucket (Ad Awareness, WOM Exposure, Buzz) and four in Brand Perception metrics (General Impression, Value, Corporate Reputation, Quality).

Dental hygiene brand Oral B ranks third with upticks in six of 13 metrics, Skype and Nissan follow gaining in six and five out of 13 BrandIndex metrics each. Oral B was the Biggest Brand Mover in Australia in October.

Indonesia: SoKlin bubbles up to the top

SoKlin is Indonesia’s Biggest Brand Mover in November.

Detergent brand, SoKlin and Bank Syariah Indonesia (BSI) both have seen an uplift in seven out of 13 BrandIndex Metrics.

For SoKlin, these jumps are observed in Brand Perception and Purchase Funnel metrics category – more specifically in General Impression, Value, Corporate Reputation, Recommendation, Quality, Consideration and Purchase Intent.

Bank Syariah Indonesia (BSI)'s uplift is due to Ad Awareness, Buzz, General Impression, Value, Corporate Reputation, Quality and Consideration scores.

In spots three and four are Vape and GoCar respectively, where the former has gained in five metrics (Buzz, Value, Quality, Purchase Intent, Current Customer), the latter has done so in four (General Impression, Corporate Reputation, Customer Satisfaction, Consideration).

At the fifth spot, we have another cleaning agent in the form of Unilever’s Superpell which has made gains four out of 13 BrandIndex metrics – General Impression, Customer Satisfaction, Recommendation and Quality.

Singapore: Japan Airlines flies past others to land at top stop

Japan Airlines is Singapore’s Biggest Brand Mover in November.

Japan Airlines is at the top of the table having gained in 10 out of 13 metrics. It has made the most gains among the Brand Perception metrics (General Impression, Corporate Reputation, Customer Satisfaction, Recommendation and Quality. The airline also gained in Aided Brand Awareness, WOM Exposure, Buzz, Consideration and Purchase Intent.

Visa takes second place – with gains in Value, Corporate Reputation, Customer Satisfaction, Recommendation and Quality. Popeyes, Senoko Energy and Decathlon wrap up the top five with gains in five, five and four metrics respectively. Not too long ago, Senono Energy signed an MoU with clean energy solutions provider, Gentari to explore how Hydrogen can be imported from Malaysia to Singapore.

Thailand: Dentiste shines through

Dentiste is Thailand’s Biggest Brand Mover in November.

Oral care brand Dentiste is at the top of the table for Thailand with gains in 12 out of 13 BrandIndex metrics. Except for Ad Awareness, the brand has gained is all other metrics. Very recently, Dentiste launched a global campaign with Lisa Manobal, Thai-born member of the all-girl band, Blackpink.

In the second spot is retailer Mini Big C with gains across 11 metrics, they being, Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Recommendation, Quality, Consideration and Current Customer.

Household goods brand D-nee follows with uplifts in eight metrics, Muji and SB Furniture both have a score of eight out of 13 metrics.

Was your brand one of APAC’s Biggest Movers in November?

Uncover the other brands that were among the top ten in Australia, Singapore, Thailand and Indonesia by requesting your free copy of YouGov’s APAC Biggest Brand Movers Report for November 2024 here.

Wonder who are the Biggest Brand Movers in other APAC markets – including China, Hong Kong, Malaysia, Japan, Philippines and Vietnam? Contact us and sign up for a free brand health check today!

Methodology

Biggest Brand Movers for November 2024 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between October and November 2024.

Media and Communication Metrics

• Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Perception Metrics

• General Impression – Whether a consumer has a positive or negative impression of a brand
• Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not
• Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within a specified period of time