APAC Brands with the biggest Word-of-Mouth surge - October 2024

Which brands are the most talked about in the month of October?

In today’s digital world, a brand’s influence is measured by how much it’s talked about. People trust personal recommendations over ads, making word of mouth key to building loyalty and staying competitive. In this month’s feature, we have compared the performance of hundreds of brands from 1st to 31st October 2024 to investigate which brands have shown improvement in WOM scores.

YouGov’s brands with the biggest Word-of-Mouth surge report highlights the ten brands that have registered the greatest increase to their Word-of-Mouth scores across APAC: Australia, Indonesia, Malaysia, Singapore, and Thailand.

The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.

Download the full rankings to find out more.