Who Cares? Who Does? Health Report - 1st Edition

Our first Health-focused Who Cares? Who Does? study explores groundbreaking insights into shoppers' health behaviors and the 'say-do' gap.

Learn how consumer health influences lifestyle choices, discover the 3 Health Shopper Segments (Health Actives, Health Moderates, and Health Passives), and understand what shoppers expect from retailers and manufacturers.

Explore the latest in health-related shopper behavior:

• Single-source survey data from 15 European countries
• Customize segmentation for your business needs
• Link segments to category databases to see what health-conscious shoppers are buying