Relive our Insights Forum Belgium 2024!
On October 17th, we explored the ultimate challenge in the FMCG jungle: "Survival of the Fittest". During the event, leading FMCG experts, retailers and manufacturers shared their strategies for success and insights on navigating market complexities.
Were you unfortunately not present? Or would you like to revisit the presentations? On this page you will find the key presentations and summaries of the event, so you can discover for yourself how to survive and thrive in an ever-changing FMCG landscape.
Watch the presentations at the bottom of this page and learn more about the Survival of the Fittest!
- Setting the scene (Davy Van Raemdonck, YouGov): In his presentation, Davy Van Raemdonck shed light on the current state of the Belgian FMCG landscape.
- Bridging the gap to buying better (Lenneke Schils, YouGov): In her presentation, Lenneke Schils explains what is on the minds of Belgian consumers today and how you can capitalise on this to guide their purchasing behaviour.
- Respond proactively to evolving insights (Nancy Van Oostveldt, Charlier-Brabo Group): What does the consumer expect from Elvea after 2022 (inflation, geopolitics)? What are the latest YouGov insights on Elvea’s consumers. What are the consequences for the future?
- The secrets of brand growth (Francois Lambert, YouGov): Even in tough times brands can win, using the right levers, large but also smaller brands can grow. We applied multi-country research insights about brand growth to the Belgian FMCG market and found the key levers for growth.
- Secrets of Winning Brand Innovations in FMCG (Gert-Jan Bosman, Brand Focus): Derived from Byron Sharp’s theory ‘How Brands Grow’, Gert-Jan explained the relevance of brand innovation. Driving penetration through innovation is key to grow sales, profitability and…. happiness! Gert-Jan revealed the secrets of true brand innovation. Be prepared.… it is all about chemistry of people with dreams and drive.
- Awards ceremony Summer Report (Yves Uerlings, YouGov): In his presentation, Yves explained how the Summer Report was created, what factors are taken into account and which retailers ended up winning prizes this edition.
- The race on Protein (Suzanne Mulier, Danone Benelux): Consumer interest in high-protein products is surging, driven by its health and well-being connotation. Danone is taking a front-role playing on the strength of both dairy & plant-based protein with love brands like HiPro & Alpro. But what is this protein trend about? Is there room for both a dairy & plant-based proposition? And what is the future role of Protein for our consumers?
Learn more
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