YouGov Behavioral: ADHD, Autism, Dyslexia - Social Listening Report

YouGov Behavioral – ADHD, Autism, Dyslexia – Social Listening Report

Leveraging YouGov Behavioral’s insights into online search & social, this report explores global public interest and English-language trends surrounding the topics of ADHD, Autism, and/or Dyslexia online.

Key Findings Include:

• Global online searches for ADHD, Autism and Dyslexia have witnessed a significant surge overall between 2019 and 2023, with this trend continuing into 2024.
• Online chatter indicates there may be frequent overlap between ADHD, Autism, and/or Dyslexia. Online conversations often highlight experiences of having two or all three of these conditions.
  • #1 Top Keyword in Mentions of “ADHD” = Autism; #4 Top Keyword in Mentions of “Autism” = ADHD; #1 Top Keyword in Mentions of “Dyslexia” = ADHD.
• Critical issues raised consistently include the high volume of late diagnoses and the need for improved educational support for students with ADHD, Autism, and Dyslexia.
• Keyword rankings indicate individuals with ADHD frequently struggle with Anxiety, Depression, and Emotional Dysregulation.
• Common trends across the Autism and Dyslexia online audiences include desire for more in-depth understanding of the conditions as well as positive representation in media.
• Notable volume of comments from autistic individuals surround gender identity and sexuality.
• Individuals with autism and/or ADHD mention being misdiagnosed with dyslexia in school – due to demand avoidance or lack of focus being interpreted as difficulty with reading and writing.
• Individuals with late ASD diagnoses often say they were initially misdiagnosed with a mood disorder, with their autistic meltdowns being incorrectly labeled as “manic episodes”.